When Art becomes Education to Safety

The core idea is to promote the usage of Personal Protective Equipment through unconventional images that do not highlight feelings of fear and concern, but rather beauty, care and consideration of ourselves. We combined some of the most iconic and worldwide notorious art masterpieces with top-notch PPE tools to turn the perspective of PPEs upside down:

“not an uncomfortable and annoying tool but a trusted friend that will help you to get a better and safer life”

Two Tahitian women (1899)

Paul Gauguin

Synopsis of the original painting

Two Tahitian Women, also known as The Breasts with Red Flowers and Tahitian Women with Mango Blossoms, is an 1899 painting that is part of Gauguin’s series of paintings inspired by his life in Tahiti.
Gauguin left Western civil society in 1891 to travel into the seemingly primitive world of Polynesia, a free and fascinating place, as the explorer Louis-Antoine de Bougainville had described it in the 18th century. Here the painter finds a society far from European ideals, a wonderful world that he portrays in his paintings with shapes and colours representing an immersion in the natural oceanic context.

The protagonists of his paintings are often “wild” women in contexts devoid of a social framework: Gauguin’s paintings are an earthly paradise of quiet Tahitians, immersed in the sounds of nature, often in couples, physically close but distant in their thoughtful gazes. The natural landscape of Gauguin is mysterious in its sensuality, far from Western canons and therefore charming. In a world exclusively composed of animals, trees and waves, the (semi) nakedness of Tahitian girls appears as perfectly natural, never forced, a choice in harmony with a lifestyle without constraints.
The painting is part of the permanent collection of the Metropolitan Museum of Art in New York and was donated to the museum by William Church Osborn, an American collector and philanthropist.
Curiosity: this painting was the victim of an attempted disfigurement in 2011 while it was on loan to the National Gallery of Art in Washington. Lucky, it was almost left almost unharmed.

QEOS Island (2019)

Marco Rindori

Synopsis of the artwork’s copy

Once upon a time, there was a paradise island in the middle of the South Pacific Ocean, an island isolated from Society where women and men lived in harmony with nature.
The island was called Qeos Island and was covered with mango trees. Women practised the ancient art of pearl fishing while men caught colourful fish. The natives were used to singing from a very early age: each family passed on, from generation to generation, the secrets of tribal songs inspired by the sea sounds.
However, the beauty of this island with its luxuriant and uncontaminated nature has attracted crowds of tourists over time.Together with the tourists, the concrete of the resorts, the pollution of the crystalline waters and the noise have also arrived on the island.

The inhabitants could not listen to the sounds of the waves and then sing their songs anymore. For this reason, the islanders became sad and closed in on themselves.
However, one day one of the pearl fishers found a green and blue bivalve shell on the seabed with a strange pearl inside. This discovery generated a lot of surprises and everyone tried to understand the nature of that strange pearl. Some said it was a French irregular pearl while others sustained it was a very rare blue coral.
A group of people from a well-known Italian PPE distribution company was on the island for holidays. Hearing about the debate among natives, one of the PPE experts took part in the discussion and with a strong Florentine accent said: “This is not a pearl! These are Cotral anatomical hearing protectors!”.
He explained to the natives that it was a miraculous device modelled on the shape of the ear canal, capable of isolating external noises. He described all the advantages and peculiarities and called Cotral to make custom-made casts for all the inhabitants.
This solution did not solve the problem of noisy tourists but allowed the inhabitants to isolate the disturbing noises, leaving them free to sing their songs in peace. Cotral caps turned its name in Qeos in honour of the island. Also, the inhabitants became the main sponsor of the famous French brand from Condé sur Noireau.