TAKE CARE OF YOURSELF... YOU'RE A WORK OF ART®
When Art becomes education to Safety
The core idea is to promote the usage of Personal Protective Equipment’s through unconventional images that do not highlight feelings of fear and concern, rather beauty, care and consideration of ourselves. We combined together some of the most iconic and worldwide notorius art-masterpieces with top-notch PPE’s tools to turn the perspective of PPEs upside down:
“not an uncomfortable and annoying tool anymore but a trusted friend that will help you to get a better and safer life”
The Creation of Adam (1511)
Synopsis of the original painting
The creation of Adam is probably the most notorious Michelangelo’s fresco on the Sistine Chapel’s ceiling. The painting was commissioned to Michelangelo by the newly elected Pope Julius II and he completed it in barely 4 years. Just four years to entirely cover a 400 square meters surface: what a record! The fresco depicts the creation according to the book of Genesis (2, 4-7) by connecting Adam’s birth to the divine touch, rather than to God’s breath of life on Adam’s face (as classic iconography goes..). The scenery is not contextualized neither in time nor in space, tightly compressed within the architectural elements in order to point out both the vitality and grandiosity of the event. Fingers are not touching each others, a blank space lies in between as two extreme poles of a voltaic art where the spark of life blows up. In this “sacred and tiny space, where the infinite of the invisible and mystery dwells”, life, struggle and cooperation between God and Man’s hand take place.
An RSPP in Paradise (2017)
Synopsis of the artwork’s copy
Adam was wandering happily and lazily around the Eden garden, a very cozy place with 7-stars comforts, as everybody knows. What very few people know is that Eve came up with small tasks for keeping Adam busy and to prevent him to become depressed. Tiny assignments such as mowing the lawn, rose trimming, fence painting and even feeding the orphan tiger’s puppies. By all means the garden was a safe place. Nonetheless, Adam lacked any kind of toolkit to perform the tasks, so merciful God called him to himself and provided him comfortable and protective working gloves, just with a spark. Marco Rindori’s painting frames exactly this moment, a kind of brand new Creation. Now, Adam walked proudly across the Eden Garden with his gloves always on. But one day the Devil, disguised as an hypnotic snake, proposed him a deal: trading his Hyflex gloves off for another kind of gloves that could grant eternal life. Adam did not falter and he said: NO.
He was a resolute man! The Devil was terribly upset and he sought his revenge against Eve. He whispered in her ears hanging on the Tree of the knowledge, he made her hesitant and he prompted her (and the absent-minded Adam) to eat the forbidden fruit up.. They ended up completely naked for the very first time and they looked for some leaves to cover themselves. Just one tree still had some leaves on its branches, the only one Adam didn’t trim: a fig tree at the far borders of the garden. It would be simply hilarious to look at Adam moving around the garden just with his fig leaf and gloves on, just before being thrown back to earth with Eve and the other mortal humans. Adam was hired as HSE in a huge company (this has to stay TOP SECRET) where he’s still using his cut-resistant Hyflex gloves. On the other hand, eve worked until her retirement in a pharmaceutical company where she could joyfully wear her disposable Ansell Microflex gloves. It seems that they argued very often (we can’t blame them) but they always agreed on one thing: “Ansell gloves give you always an extra hand!”
* 7 stars Hotel ★★★★★★★. Currently, there are only six “7 stars Hotel” worldwide and 2 of them are based in Italy. More precisely in Milan and Venice.
*The forbidden fruit. Seemingly, an ancient Latin version of the Old Testament reported the word “pomum”: this term was mistakenly translated as apple even though it indicates a fruit, in a broad sense. During the Middle Ages everybody knew that the fruit was actually a fig rather than an apple. This summer fruit symbolizes fertility, abundance and the idea of sexuality, as reported in the apocryphal of the Old Testament better known as “The Apocalypse of Moses”.